
JESSICA JONES
Design & Consulting
Color Trend Research
Developing trend insights from technology, cultural, and social avenues into insights that direct color application and palette development.
Color Palette & Design
Translating research into rich color stories that are informed by the customer, the brand, sales channels, materials and product intent. Implementing these color stories at the product level to deliver exciting and compelling products.
Guest Lecturing
Color Foundations in Design:
The language of color in science, art and at the development/factory level
Storytelling & Purposeful Color Design:
Thinking of color holistically when designing: material x end use x context x customer x brand
The Business of Color:
How storytelling and the business of color design combine: Understanding analytics, sales history, and global trends to design color across a product line and collection.
About
My name is Jess Jones
An expert in the color industry, I specialize in developing and implementing innovative color strategies that resonate on a global scale. My expertise spans across diverse sectors, including apparel, footwear, and hard goods, where I’ve successfully guided brands in harnessing the power of color to connect with consumers.
